Seller's Guide

Price It Right

Pricing your home correctly from the start is the single most important factor in a successful sale. LeRoy will prepare a Comparative Market Analysis (CMA) based on recent sales in your neighborhood to determine the right listing price. Overpricing leads to a stale listing — Louisville homes currently average about 39 days on market, with a total sale timeline of approximately 74 days from listing to closing.

Prepare the Home

First impressions matter. Deep clean every room, declutter closets and countertops, neutralize bold paint colors, and address visible repairs — fresh paint, updated light fixtures, and landscaping can all make a meaningful difference. Curb appeal is especially important, since it is the first thing buyers see in person and in online listing photos.

Louisville tip: Louisville buyers look for finished basements, two-car garages, updated kitchens, and fenced yards. If your home has these features, make sure they shine.

Complete Legal Disclosures

Kentucky law requires sellers to complete a seller's disclosure form before the home is listed. This form covers known defects in the property — structural issues, water damage, lead paint, and more. Full and honest disclosure is not optional; it is a legal obligation that protects both you and the buyer.

Professional Photography

Professional photos are the standard expectation in the Louisville market. High-quality images drive clicks in online searches and directly impact how many buyers schedule showings. Video walkthroughs and virtual tours are increasingly common and can set your listing apart from the competition.

List and Market

Your home will be listed on the GLAR (Greater Louisville Association of REALTORS®) Multiple Listing Service, which syndicates to major portals like Zillow, Realtor.com, and Homes.com. LeRoy handles the marketing strategy — online exposure, agent networking, and showing coordination — to put your home in front of the right buyers.

Showings and Offers

Keep your home in show-ready condition once it hits the market. When offers come in, LeRoy will review each one with you — looking beyond just the price to evaluate terms, contingencies, and financing type. A cash offer, for example, may close faster because it eliminates the appraisal contingency.

Louisville tip: Fall (September through November) is often an underrated time to sell — there is less competition, and the buyers looking at that time of year tend to be more serious and motivated.

Negotiate and Accept

Counter-offers are common, and negotiation is where an experienced broker earns their fee. LeRoy will help you evaluate each buyer's financial strength, negotiate repairs or credits if inspection issues arise, and ensure the final terms protect your interests.

Closing

At closing, you sign the final documents and transfer the title to the buyer. Seller closing costs in Kentucky typically run 5% to 10% of the sale price, which includes agent commission, title insurance, attorney fees, and prorated property taxes. LeRoy will walk you through every line item so there are no surprises.